Hopes Fulfilled Weekly: Smart Moves, Simple Tech

By: Hope Johnson Gordon MBA, Certified AI Consultant

Published on: 10/11/2025

Discover how to make technology work for you — not the other way around. This week’s Hopes Fulfilled Weekly breaks down five simple ways to save time, stay organized, and run your business smarter using automation and AI. From scheduling your week automatically to using voice-to-text for faster notes, these practical tips help everyday entrepreneurs work less, stress less, and focus more on what truly matters. No tech degree required — just smart tools and simple systems that lighten your load and boost your productivity.

Marketing Strategy & PlanningSEO & SEM

What the Heck Is GEO?

By: Hope Johnson Gordon MBA, Certified AI Consultant

Published on: 21/08/2025

In today’s fast-shifting digital landscape, visibility isn’t just about search results anymore—it’s about showing up in the answers people trust. Traditional SEO helped businesses rank on Google, but now tools like ChatGPT, Google AI Overviews, and Perplexity are changing the game. Instead of lists of links, they deliver one clear answer—and if your business isn’t part of that answer, you’re invisible. This article breaks down Generative Engine Optimization (GEO), the new way to get your business name, insights, and expertise quoted directly in AI-generated responses.

Hopes FulfilledSEO & SEMAI(Artificial Intelligence)